The Battle for Consumer Footfalls In The Shadow of Coronavirus – Durables and Electronics

Rajat Wahi Partner, & Consumer Head, Consulting, Deloitte Touche Tohmatsu India LLP


• Rajat has over 25 years of experience in CPG & Consulting. Prior to Deloitte, Rajat has worked with global consulting and CPG companies at senior management positions – KPMG India (S&O Practice, EMA Consumer Business Head, and India Head Consumer, Retail and Agri sectors), Indeed Strategy Consulting India (MD), Faces Cosmetics, Canada & India (COO & International President), Revlon Cosmetics, London (General Manager & EMA Head) and ITC Moscow (Sales Head).

• His areas of specialization include Corporate Strategy, Route to Market and Entry strategy, Sales & Trade Marketing, Distributor Management, Shopper insights, Sales Force Effectivity & SFA

Representative Engagement Experience

1. Work with leading CPG firms and PE firms on Route-to-market strategy, Sales org design, Vision & Mission strategy, Data analytics, DMS & SFA, Sales assessment for large CPG clients in India, West Africa, SE Asia, covering Sales Org design, sales & distributor effectivity, sales automation, data analytics, digital strategy, M&A & Intl growth strategy. Develop Thought Leaderships on key challenges and opportunities in the Consumer Goods sector.

2. Work with leading retailers in areas like process mapping, SOP implementation, Vision & mission strategy, Retail Strategy, Analytics, Category management, Shopper research & Shopper marketing

3. Working with alliance partners like Google Cloud, AWS, SFDC, SAP, Oracle, etc for tech implementation at CPG and Retail clients

4. Work with M&A/PE team for investments & acquisitions/partnerships in startups and established CPG companies

5. Support state governments on large Agri sector projects, Thought Leaderships and market assessment

6. Member of FICCI Retail & CPG Industry Committee & CII Food & Agri committee

7. Supported the Direct Selling industry body and leading DS companies in model re-design and regulatory compliance

8. Managed the EMEA business based out of London of a large Multinational personal care & cosmetics company through affiliates and distributors across 30 countries in Europe, Middle East, CEE, and Israel

Educational Background – MBA in Marketing & Intl Business (Univ of Akron, OH), B.Com Hons (SRCC), High School – Doon School

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